Did Meg Whitmas Lie to Investors too?
In a recent
Meg Whitman stated that site and page views at eBay.com were increasing and were
at their highest levels ever. Yet there seems to be some discrepancy with
her statement and other numbers that are put out by sites like
Alexa. In her conference call, Whitman stated that there was not a
demand issue and that the problems within eBay are created by "supply problems"
(ie. by sellers). Whitman blamed sellers for misuse of the site stating
that sellers who are selling brand "new commodity priced items" should be doing
so on shopping.com (another eBay owned, pay-per-click, site), and that newly out
of date merchandise (ex. three months old) should be put on eBayexpress.com, and
finally, older low-priced and used items should be put up for sale on eBay.com
in auction format.
was once merely a venue, has now become a bureaucratic micromanaging oligarchy,
and sellers are losing more and more say in how they sell and market their
items. Whitman's current push for sellers to sell store inventory items in
auction format hasn't seemed to have made it as far as the marketing department
at eBay. As recently as August 8 (14 days before the fee increases take
place) eBay users reported having been called by eBay and encouraged to open up
eBay stores. These sellers report that the eBay employee made no reference
to the fee increase and several reported that the caller hung up when questioned
about the fee increase. Other sellers reported being transferred to
the next tier of management when they questioned about a fee increase.
Whitman said in her Investor call that ebay "over-incentived sellers" to list in
store format, and thus the fee increase was justified, yet eBay continues to
push for new stores before the August 22nd fee increase.